Virtual Brand & Digital Marketing Workshop
The other opportunity is just that we are all more socially engaged together. We are on digital and we are on social more so we’ve seen that organic growth grows. Now, there has been, issues with algorithm changes and that will always kind of ebb and flow, but on the whole, what we’ve seen with our clients is that if we are providing really good information and good storytelling, then we’re able to really see that increase in engagement.
KALIKA YAP, AUTHOR OF LITTLE BRAND BOOK, SHARES HER BRANDING INSIGHTS.
As a young businesswoman, Kalika had to adapt as the world of marketing and business evolved around her. Here, she shares her own story — how she learned to consider archetypes while marketing, why she wrote Little Brand Book and how you can incorporate better branding strategies in your own business.