Kalika Yap is a serial entrepreneur, inventor, and author. She’s best known for inventing the Luxe Link purse hook. Kalika has spent the past two decades empowering entrepreneurs to change the world by providing them with business and branding services as well as through her work with the Entrepreneurs’ Organization.
Her creative agency, Orange & Bergamot, focuses on female founders to help one million female entrepreneurs make $1 million in revenue. She’s a wife and mother of two entrepreneurial girls.
Understanding branding is the first step to growing a $1M+ business.
The little brand book encapsulates the idea of brand archetypes in a thoughtful, encouraging, joyful and optimistic way.
Loved this book! Kalika explains branding and archetypes in such an easy to understand way! The tactics, illustrations and stories of InfluenceHers is a nice touch!