The little brand book by Kalika Yap is a helpful and informative guide for anyone looking to better understand their brand and how to effectively present it to the world. The book introduces the concept of brand archetypes and how they can be used to understand and define a brand’s identity.

One of the standout features of the book is the brand archetype test, which helps readers determine their own brand archetype and provides insights into how they can leverage this understanding to create a cohesive and authentic brand.

The book is well-written and easy to understand, making it accessible to readers at all levels of branding expertise. Kalika’s approach is practical and actionable, providing concrete steps and strategies for implementing the concepts discussed in the book.

In addition to the valuable content and practical advice offered by the little brand book  the book itself is a beautiful and visually appealing work. The illustrations throughout the book are stunning and add an extra layer of depth and meaning to the concepts discussed.

The overall design of the book is gorgeous and easy on the eyes, making it a joy to read and flip through. The layout and typography are well-done and contribute to the overall aesthetic of the book.

Overall, the little brand book is not only a valuable resource for anyone looking to understand and strengthen their brand, but it is also a beautifully designed and visually pleasing work. The combination of valuable content and attractive design make it a must-read for anyone looking to clarify and present their brand to the world.

– Charlotte Kim on Little Brand Book