If you could choose just one archetype to describe yourself, which would it be? In this series of blog posts, we will explore the 12 archetypes that make up your brand’s personality. Today, we’ll start with the archetype of the Maven. As the name suggests, Mavens are experts in their field and are always on the lookout for new information to learn and understand. They are sought-after for their advice and counsel, and people trust them implicitly because they know that Mavens have only their best interests at heart.

Because of their treasure trove of knowledge, they see patterns and are highly discerning and intuitive. This allows them to make recommendations with great confidence. Mavens live to help others and make the world a better place. They are often thought leaders and change-makers in their industry, always looking for ways to improve the status quo.

Also, because Mavens are such confident experts, they can come across as know-it-alls. It’s important for them to be aware of this and to use their knowledge for good, rather than letting it go to their head. When used positively, the Maven archetype can be a powerful force for good in the world.

If you identify with the Maven archetype, ask yourself this: how can you use your knowledge and expertise to help others? What change do you want to see in your industry, and how can you be the one to make it happen? Remember, as a Maven, people are depending on you to lead the way.

Do you think the Maven archetype describes you well? Stay tuned for our next blog post in this series, where we’ll explore the next archetype on our list: Brilliant.

In the meantime, let us know in the comments below which archetype you think best describes you and why! We can’t wait to hear from you.